Films that love to Brainwash

The world of product placement in films.

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Amityville Horror: 8 Products and Brands

The Amityville Horror
Trailer Courtesy Apple
Katch 'em, kill 'em .

The Plot
On November 14th, 1974, police recieved a frantic phone call that led them to the DeFeo residence, where they made a grisly discovery- 6 bodies, the entire DeFeo family, all slaughtered with a .35 caliber as they slept calmly in their beds. Ronald DeFeo confessed to methodically murdering his parents and four siblings, and claimed it was the "voices" that told him to do it. One year later, on December 18, 1975, George and Kathy Lutz along with their three children moved into the house, thinking it was going to be their dream home. Especially if their dreams were nightmares. The Lutz family only lasted twenty eight days in their home after they were terrorized by a demonic force that drove them away. Based on the true story of George and Kathy Lutz, The Amityville Horror remains one of the most horrifying haunted house stories ever told - because it actually happened.

Film Washing
Certainly not doing anything for the real estate business, The Amityville Horror presents somewhat of a problem for product placement. In remaining true to the period of the original story, many brands simply cannot be believably placed. Not that they would anyway; in what’s become a rule with few exceptions, this is another horror film with very few brands. The games Etch-a-Sketch and Operation make large cameos, as does Super Sugar Crisp cereal. Just about everything else is forgettable.

Brands that wash your brain: Chevrolet, Converse, Etch-a-Sketch, GMC, New York Islanders, Operation, Panasonic, Super Sugar Crisp

Sources
imdb.com
brandchannel.com
apple.com

Sahara: 19 Products and Brands

Sahara Cover
Trailer Courtesy Apple
Adventure has a new destination.

The Plot
Searching for a treasure on the Niger, Dirk Pitt thwarts the attempted assassination of a beautiful U.N. scientist investigating a disease that is driving thousands of North Africans into madness, cannibalism, and death. The suspected cause of the raging epidemic is vast, unprecedented pollution that threatens to extinguish all life in the world's seas. Racing to save the world from environmental catastrophe, Pitt and his team, equipped with an extraordinary, state-of-the-art yacht, run a gantlet between a billionaire industrialist and a bloodthirsty West African tyrant. In the scorching desert, Pitt finds a gold mine manned by slaves and uncovers the truth behind two enduring mysteries -- the fate of a Civil War ironclad and its secret connection with Lincoln's assassination, and the last flight of a long-lost female pilot....Now, amidst the blazing, shifting sands of the Sahara, Dirk Pitt will make a desperate stand -- in a battle the world cannot afford to lose!

Film Washing
A film with much hyped placements such as Jeep and Ray-Ban, Sahara contained a few surprises of the computer sort. While both Samsung and Apple laptops made appearances, it was Panasonic’s Toughbook we noticed most, seemingly perfect for the film’s theme.

Though a few of the placements in Sahara were well known before opening day, nothing in the film seemed forced at all. Jeep and Panasonic’s Toughbook were at home in the rough environments and the Ray-Bans looked great. The lead character’s devil-may-care persona was a perfect place for Sauza tequila and Doxa’s orange-faced watch shows why distinction can get you noticed.

In a film about polluted water, Sauza tequila, Budweiser and Coca-Cola are not surprising choices. Finally, the orange face of Doxa’s watches made the brand recognizable (an often difficult task for timepieces).


Brands that wash your brain: Apple, Budweiser, Calliope, Coca-Cola, Doxa, Ft. Worth Stockyards, Holland and Holland, intel, Jeep, Mercedes, Microsoft, Panasonic, Ray-Ban, Samsung, Sauza, Sony, TBF Thompson, USA Today, World Health Organization

Sources
imdb.com
brandchannel.com
apple.com

Sin City: 21 Products and Brands

Sin City Cover
Trailer Courtesy Apple
Walk down the right back alley in Sin City and you can find anything.

The Plot
"Sin City" is infested with criminals, crooked cops and sexy dames, some searching for vengeance, some for redemption and others, both. The film incorporates storylines from three of Miller's graphic novels including 'Sin City,' which launched the long-running, critically acclaimed series, as well as 'That Yellow Bastard' and 'The Big Fat Kill.' Where Hartigan, a cop with a bum ticker and a vow to protect stripper Nancy (Jessica Alba).. Mickey Rourke as Marv, the outcast misanthrope on a mission to avenge the death of his one true love, Goldie (Jaime King), and Clive Owen as Dwight, the clandestine love of Shelley (Brittany Murphy), who spends his nights defending Gail (Rosario Dawson) and her Old Towne girls (Devon Aoki and Alexis Bledel) from Jackie Boy (Benicio Del Toro), a dirty cop with a penchant for violence.

Film Washing
If nudity came in brand names, then Sin City would feature a veritable trifecta of testosterone brands. As it is, the film is a catalog of guns and cars; the former category including Uzi, Beretta, and Springfield Armory (amongst others), and latter featuring everything from 50s-era Chryslers, Porsches, Ford Thunderbirds and Cadillacs to more modern Ferraris and Jaguars. Like the women and the guns (and the theme of revenge), most of these auto brands are fetishized, save for Mercedes, which receives some rather harsh design criticism from one character. A man’s nearly-lopped-off head wins Pez a comment and Zippo lighters fuel the omnipresent cigarette haze.

Brands that wash your brain: AAA, American Express, Beretta, Cadillac, Chevrolet, Chrysler, Converse, Discover, Ferrari, Ford, Jaguar, Lincoln, Mastercard, Mercedes, Motorola, Pez, Porsche, Springfield Armory, Steyr, UZI, Zippo

Sources
imdb.com
brandchannel.com
apple.com

Edward301 @ Saturday, April 09, 2005 Link

The Pacifier: 36 Products & Brands

The Pacifier Cover
Trailer Courtesy Apple
Prepare for bottle.

The Plot
After the kidnapped scientist Lt. Shane Wolfe(Vin Diesel) if attempting to rescue is killed Wolfe is given the duty watching over his five kids who include two teens and young girl a toddler and an infant while their mother travels to Switzerland to retrieve a safe deposit box which could hold the key to finding Ghost, a late scientists invention with the power to use a satalites to take over control of the nuclear missiles of any country. Wolfe has to protect them but also faces the trouble of helping the elder female learn to drive while fighting off her teen angst, helping the elder male open up to people since his father's death and help him to be himself all while managing a girl scout troop and learning to change diapers. Good laugh for a family film and some of the best storylines for it's genre which includes the likes of Kindergarten Cop and Mr Nanny although this stands far and beyond either of those films. Manages to be both funny and touching at different times and flows well enough to keep you interested. This is the first action man in a family setting movie I've seen that even tries to be a good movie instead of trying to create a movie around the odd situation and it pulls it off well.

Film Washing
Shopping scenes in a Costco warehouse provide ample places for product. Minute Maid is to juice selection as Nike is to shoes/hats/shirts. Toyota’s Sienna minivan owns the screen and shows off some maneuvers that may require a “professional driver on a closed course” disclaimer. And Panasonic’s Toughbook computer, otherwise dominating the film, takes a break and lets Apple squeeze in a short cameo.

Brands that wash your brain: Adidas, Apple, Ascent, Boo Berry, Cookies &, Costco, Domino’s Pizza, Excelsior Park, FireFlies, Ford, Graco, Huggies, intel, Johnson & Johnson, Lay’s, Magnum Desert Eagle, Microsoft, Minute Maid, Nike, NRS, Orville Redenbacher, Panasonic, Pantene, Peg Pérego, Pepperidge Farm, Petsmart, Pioneer, Pringles, Rimowa, Ruffles, Sikorsky, Sony, Spam, Staples, Tiffany & Co., Toyota

Sources
imdb.com
brandchannel.com
moviecentre.net

Edward301 @ Tuesday, April 05, 2005 Link

Guess Who: 40 Products & Brands

Guess Who Cover
Trailer Courtesy Apple
Some in-laws were meant to be broken.

The Plot
A sarcastic father has plenty to say about his daughter wanting to marry a white boy.

Film Washing
Contemporary setting + romantic comedy = brands, brands and more brands (just look at this year’s previous Number One, Hitch). Of the many brand appearances in Guess Who, there were a few standouts. Mentioned by name (very favorably too) was Tumi luggage. Also, this being a Sony Studios production, Sony electronics are very well represented (ditto Hitch), especially Sony Ericsson phones. Maybe best represented was NASCAR, which given the theme of Guess Who (breaking stereotypes) was well cast against its assumptions as a sport primarily for Caucasians.

Brands that wash your brain: Belvedere, Bloomberg, Cadillac, Castrol, Coca-Cola, Denver Broncos, Doritos, DuPont, Ericsson, FDIC, Ford, Honda, Howard University, Jet, Jiffy Lube, Kodak, Lexus, Lumber Liquidators, Macy’s, NASCAR, New Jersey Nets, New Jersey Transit, New York Giants, New York Knicks, New York Stock Exchange, New York Yankees, Nextel, NFL, Nikon, Oakley, Pirelli, Raisin Bran, Ruffles, Saks Fifth Ave., Shriners, Sony, Spalding, Starbucks, Tumi, UPS

Sources
imdb.com
brandchannel.com
apple.com

Edward301 @ Monday, April 04, 2005 Link

Ring 2: 8 Products & Brands

The Ring 2 Cover
Trailer Courtesy Apple
Fear comes full circle.

The Plot
Rachel Keller and her son Aidan have relocated to the quaint mountain town of Astoria, Oregon, where Rachel has found a new job at the local Astoria Gazette, working alongside reporter David Rourke. The discovery of a local teenage homicide whilst scanning the electronic Astoria Police archives prompts Rachel to uncover the truth behind it. Before long, Rachel has linked the homicide to the mysterious video tape. When Rachel is within reach of uncovering the secret, she finds and then destroys the killer videotape. Bad move. Soon after, Aidan is hospitalized; unconscious, perilously cold, and bruised. Rachel suspects this is the act of the vengeful ghost Samara Morgan, but the local physician, Dr Emma Temple, suspects otherwise. Having being blamed for child abuse and looking guilty as sin, Rachel returns to Seattle to dig deeper into the past of the ghostly Samara whom is apparently trying to re-enter corporeal existence by using Aidan as a conduit/host. Will the secrets Rachel uncovers solve problems, or will they end more lives?


Film Washing
Also big in the first Ring, Apple makes a prominent showing in Ring Two. Volkswagen is back again as well (with an old Jetta model). Real, small-town newspaper The Daily Astorian gets some face time, as does a digital camera we couldn’t readily identify.

Brands that wash your brain: Apple, Daily Astorian, E-Zup, Ford, Philips, SoBe, Subaru, Volkswagen

Sources
imdb.com
brandchannel.com
apple.com

Edward301 @ Sunday, April 03, 2005 Link

Robots: 2 Products & Brands

Robots Cover
Trailer Courtesy Apple
Repair for adventure!

The Plot
Even in a world populated entirely by mechanical beings Rodney Copperbottom is considered a genius inventor. Rodney dreams of two things, making the world a better place and meeting his idol, the master inventor Bigweld. On his journey he encounters Cappy, a beautiful executive `bot with whom Rodney is instantly smitten, the nefarious corporate tyrant Ratchet who locks horns with Rodney, and a group of misfit `bots known as the Rusties, led by Fender and Piper Pinwheeler.

Film Washing
One of Robots’ two brand mentions comes in the form of the famous Ricola yodel. The other brand, Velcro, is also part of a verbal joke. A final possible brand mention is Domino’s, though it is never clear if the reference to the “dominos delivery boy” is meant to evoke the pizza company or the fact that the game of dominos figures heavily in the film.

Brands that wash your brain: Ricola, Velcro

Sources
imdb.com
brandchannel.com
apple.com

Edward301 @ Saturday, April 02, 2005 Link

Hitch: 53 Products and Brands

hitch cover
Trailer Courtesy Apple
The cure for the common man.

The Plot
While helping his latest client woo the fine lady of his dreams, a professional "date doctor" (Smith) finds game doesn't quite work on the gossip columnist (Mendes) with whom he's smitten


Film Washing
Hitch could function as much as a promotional film for New York tourism as for Sony’s products, which appear here en masse (Sony produced the film). Motorola and Blackberry get good face time along with Google, Grey Goose, Krispy Kreme and Coca-Cola. Thanks to Benadryl, our hero saves his face from date-ending food poisoning.

Brands that wash your brain: Adidas, Altoids, Ben & Jerry’s, Benadryl, Blackberry, Body Glove, Canon, Cargo, Citibank, Coca-Cola, Crunch, Dylan’s Candy Bar, Earl Grey, Ericsson, FedEx, Ford, Fortune, Fritos, GE, Google, Gray Line, Grey Goose, Gucci, Helmut Lang, Hermes, Johnson & Johnson, Krispy Kreme, LA Cafe, Lacoste, Metropolitan Museum of Art, MINI, Moët & Chandon, Motorola, Negra Modelo, New York Jets, New York Knicks, New York Post, Nike, Nikon, Olive’s, Oppenheimer, Pastis Café, Polaris, Rice to Riches, S. Pellegrino, Scalinatella, Sheraton, Sony, Starbucks, Subway, Sun-Maid, Time Out, Wristguard, Yoga

Sources
imdb.com
brandchannel.com
apple.com

Edward301 @ Friday, April 01, 2005 Link