Films that love to Brainwash

The world of product placement in films.

Blogroll Me!

The Interpreter: 39 Products & Brands

The Interpreter

Trailer Courtesy Apple
The truth needs no translation.

The Plot
Escalating events begin when African-born U.N. translator Silvia Broome alleges that she has overheard a death threat against an African head of state, spoken in a rare dialect few people other than Silvia can understand. With the words "The Teacher will never leave this room alive," in an instant, Silvia's life is turned upside down as she becomes a hunted target of the killers. Placed under the protection of federal agent Tobin Keller, Silvia's world only grows more nightmarish. As Keller digs deeper into his eyewitnesses' past and her secretive world of global connections, the more suspicious he becomes that she herself might be involved in the conspiracy. With every step of the way, he finds more reasons to mistrust her. Is Sylvia a victim? A suspect? Or something else entirely? And can Tobin, coping with his own personal heartache, keep her safe? Though they must depend on one another, Silvia and Tobin couldn't be more different. Silvia's strengths are words, diplomacy and the subtleties of meaning, while Tobin is all about instinct, action and reading into the most primal human behaviors. Now, as the danger of a major assassination on U.S. soil grows and Silvia's life hangs in the balance, Silvia and Tobin play out a gripping dance of evasion and revelation that keeps them both guessing as they race to stop a terrifying international crisis before it's too late.

Film Washing
New York locale plus contemporary setting equals brands galore. But of all the brands in The Interpreter, none got as much positive promotion as The United Nations itself. Others fared well though, with Nikon and British Airways taking big roles. Apple went soft (woman’s choice at home) while Dell was the office standard. Strangely, while Coke (with Sprite and Dasani) appeared to be the main drink, a late scene took place before an enormous Pepsi sign. Lastly, why is it that shady bad guys so often drive Mercedes?

Brands that wash your brain: Apple, Audi, Black Entertainment Television, British Airways, Carlsberg, Chelsea Hotel, Chevrolet, Coca-Cola, Dasani, Dell, Earthlink, FedEx, Ford, Frito Lay, Glock, Grey Goose, HP, Jack Daniel’s, L3 Communications, Land Rover, Lipton, Maker’s Mark, Mercedes, Motorola, New York Times, Nikon, North Face, NY1, PBS, Pepsi, Pringles, Radioshack, Sony, Sprite, Staples, Starbucks, USPS, V.I.M., Vespa